I would argue that cyanide could actually become a big problem for CELH, because I think it's less about facts (few people like you will dig deep enough to find out what's true) - it's about what people believe. So if no one wants to drink CELH anymore because everyone thinks it's not good for their health, CELH will have a hard time convincing customers that it's not true. In my opinion, it is therefore important to check the prevailing opinion in society about this drink - I have a quote from Buffet in mind where he talks about walking through the city and checking whether people are still drinking Coke.
The CELH drop was insane. The loss of market share could have quite easily been a rounding error to be honest!
I would argue that cyanide could actually become a big problem for CELH, because I think it's less about facts (few people like you will dig deep enough to find out what's true) - it's about what people believe. So if no one wants to drink CELH anymore because everyone thinks it's not good for their health, CELH will have a hard time convincing customers that it's not true. In my opinion, it is therefore important to check the prevailing opinion in society about this drink - I have a quote from Buffet in mind where he talks about walking through the city and checking whether people are still drinking Coke.
If you look at the sales numbers, yes, people are still drinking Celsius drinks.
But there have been no sales figures since the cyanide report, or am I wrong? Thank Kris